FLIGHT CHECK

A PAGE FROM OUR PLAYBOOK

“WHY”

QUESTIONS

Posing a number of questions to make sure we’re asking the right questions

DATA INFORMED DESIGN

Not “Data-DRIVEN-Design,” the Design is still driving

ALWAYS BE CAPTURING

The artifacts of a meeting are what remain after the conversation’s finished. Always be taking notes

PAPER FIRST

It’s faster, everyone can contribute, nobody gets too attached. Make your ideas visible, tangible, and consequential

OTHER SITES

How other companies are solving similar problems

MAKE IT STAND ALONE

Just like a real product, your drawing has to make sense by itself, without you to pitch it

GIVE IT A NAME

Come up with a catchy title for your idea. That makes it easer to discuss and compare later

RELEVANT, CURRENT CONTENT

If there is an obituary in Seattle, and you need to show a newspaper, show the Seattle Times, not the Milwaukee Journal Sentinel

REMEMBER WHAT YOU’RE TRYING TO LEARN – DON’T WASTE 30 MINUTES TWEAKING A BUTTON STYLE IF YOU’RE DOING A STUDY ABOUT WHETHER PEOPLE UNDERSTAND THE VALUE PROPOSITION.

PPODUCT,

INTERACTION,

& VISUAL DESIGN

CREATE PRODUCTS THAT SOLVE PROBLEMS OR SATISFY A DESIRE

MAKE IT EASY TO UNDER-STAND AND USE

MAKE IT

BEAUTIFUL

HAPPINESS

ENGAGE-MENT

ADOPTION

RETENTION

CRAZY EIGHTS

EVERYBODY FOLDS A BLANK SHEET OF PAPER IN HALF FOUR TIMES, THEN UNFOLDS IT, SO THEY GET EIGHT PANELS. THEN YOU HAVE FIVE MINUTES TOTAL TO DRAW EIGHT SKETCHES, ONE IN EACH PANEL. THAT’S ABOUT 40 SECONDS PER SKETCH. IT’S A GREAT WAY TO CRANK OUT VARIATIONS OF IDEAS QUICKLY. AND SINCE THESE AREN’T SHARED WITH THE GROUP, THERE’S NO NEED TO WORRY ABOUT MAKING THEM PRETTY.

LET’S TALK BUSINESS

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