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A PAGE FROM OUR PLAYBOOK
Posing a number of questions to make sure we’re asking the right questions
DATA INFORMED DESIGN
-Design,” the Design is still driving
ALWAYS BE CAPTURING
The artifacts of a meeting are what remain after the conversation’s finished. Always be taking notes
It’s faster, everyone can contribute, nobody gets too attached. Make your ideas visible, tangible, and consequential
How other companies are solving similar problems
MAKE IT STAND ALONE
Just like a real product, your drawing has to make sense by itself, without you to pitch it
GIVE IT A NAME
Come up with a catchy title for your idea. That makes it easer to discuss and compare later
RELEVANT, CURRENT CONTENT
If there is an obituary in Seattle, and you need to show a newspaper, show the Seattle Times, not the Milwaukee Journal Sentinel
REMEMBER WHAT YOU’RE TRYING TO LEARN
– DON’T WASTE 30 MINUTES TWEAKING A BUTTON STYLE IF YOU’RE DOING A STUDY ABOUT WHETHER PEOPLE UNDERSTAND THE VALUE PROPOSITION.
& VISUAL DESIGN
CREATE PRODUCTS THAT SOLVE PROBLEMS OR SATISFY A DESIRE
MAKE IT EASY TO UNDER-STAND AND USE
EVERYBODY FOLDS A BLANK SHEET OF PAPER IN HALF FOUR TIMES, THEN UNFOLDS IT, SO THEY GET EIGHT PANELS. THEN YOU HAVE FIVE MINUTES TOTAL TO DRAW EIGHT SKETCHES, ONE IN EACH PANEL. THAT’S ABOUT 40 SECONDS PER SKETCH. IT’S A GREAT WAY TO CRANK OUT VARIATIONS OF IDEAS QUICKLY. AND SINCE THESE AREN’T SHARED WITH THE GROUP, THERE’S NO NEED TO WORRY ABOUT MAKING THEM PRETTY.
LET’S TALK BUSINESS
© 2019 Cleared For Takeoff, Inc.
© Cleared For Takeoff, Inc. 2019