DESIGN &

INNOVATION

We design exceptional digital and physical customer experiences to transform businesses at scale. Our team has many skills so we’re able to offer a wide array of services. We tailor our services to meet the needs of each client, and work together every step of the way to bring excellent product, services and experiences to market.

We have developed new ways to work with our clients, from creating new internal work flows and processes, to helping organizations embrace and deploy creative thinking, to delivering world class product experiences, as well as offsetting internal creative teams.

01. RESEARCH

At the center of any project are the people. We put people at the center of our work, we’re always designing solutions for people first. To get at the root of the problems we’re designing for, it’s essential to understand the voices of the people first.

02. DESIGN

We take a Design Thinking approach to arrive at innovative solutions. Frame a question. Gather inspiration. Generate ideas. Make ideas tangible. Test to learn. It’s not a linear path, each answer leads to a new question, until you arrive at the right one to be solved.

03. DEVELOP

We develop, to learn. Its a never ending continual feedback loop in which experimentation and refinement can tested in the real world. We develop to inspire others by addressing problems with elegant solutions, while producing smiles along the way.

KICKASS CLIENTS

MAGIC HAS A FORMULA

Define the problem

It's all about defining the right problem to solve. Discern what people really do, not what they say, or other say, but really do. This will reveal the true issues that underly the surface problems. The goal is to target the right problem to solve, and then frame the problem in a way that invites creative solutions.

Create & Consider many options

Looking at a problem from more than one perspective and angle always yields richer results. The trick is to recognize them as opportunities. No matter how obvious the solution may seem, many other solutions can also be created for consideration. We use actual experiences to demonstrate solutions over words.

Refine Selected Directions

Ideas need to be embraced and nurtured. These ideas need to be given a chance to grow in an environment protected from idea killing points of view. Even the strongest of ideas can be, and are, fragile in their early infancy. It's about experimentation and consolidation. Identifying what works and what doesn't.

Repeat

Iteration of ideas, further refining them to their most simplest forms. Pushing the boundaries, learning what works. It's here we really start to see all the pieces that make up the overall total experience. The repetition of the experiences further shape the problems and the solutions designed to address those problems.

Develop & Launch MVPs

We say MAXIMUM VALUE PRODUCT. Launch what you need, when you need it. Once you launch, it's not over. Lean what's actually being used and make it better. Pushing the product to the public is just one milestone in the overall life of a product.

Keep Learning

Now that it's out there, its collecting data. Understand your data. Understand your customers. Not just the data, but the behavior, context, scenario, mindset and lifestyle. Really understand your audience, and the product solutions will surface naturally. It's a never ending journey.

LET’S TALK BUSINESS

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